Holland & Holland and the Modern British Art department had a collaborative exhibition and sale, showcasing pioneering artworks by Modern British artists, each hand-picked by the creative duo behind Holland & Holland, Isabella Cawdor and Stella Tennant.

The brief was to create a simple ‘motif’ that could be used to promote the collaboration, it had to represent both Modern British Art stalwarts such as Patrick Heron and Ivon Hitchens and the Holland & Holland brand.

The branding was recognisable and flexible enough to be used across a range of touch points, and marketing material within Holland & Holland stores and Sotheby’s Bond Street headquarters. The campaign saw successful cross promotion of the two brands with the Modern British Art sale seeing a large increase in footfall to the exhibition and a new bidders to the auction.

Aim Campaign Branding

Client Holland & Holland & Sotheby’s.

Role Creative Lead Designer