Sotheby’s Diamonds is the boutique arm of Sotheby’s Jewellery division, selling exceptional diamonds directly to customers. After eleven years, it needed to refresh its branding ahead of the launch of its first physical shop in London, bringing it in line with the main Sotheby’s brand.

This was a wide-ranging project condensed over six months, which included a redesign of the logo, new stationery, updating the product shots and most crucially a multi-channel advertising campaign. The campaign was developed to build on Sotheby’s renown for art, working with the fashion photographer Erik Madigan Heck, we created a series of images that reference art history, from Frederick Leighton’s Sleeping June to Titian’s Venus with a Mirror.

The campaign encompassed a large print advertising campaign, including a New York Times wrap, Harpers Bazaar, and the FT, a range of dinners and cocktails with Erik and our specialists Art consultants, a beautiful layflat brochure, invitations, a website and exhibition.